That is a question I hear from time to time. It causes me to marvel at human nature. We all want a “deal” and when we hear the word “sale” we smile and think we are saving money.
Well, that might be true at the supermarket, but the in the world of conventional mattresses the water is a bit murkier. Department stores and mattress chains will advertise a new mattress sale each week. Some chains will offer additional discounts when you come to their stores. You won’t have to do much more than blink to get that special price. It sounds so good, but all you have to do is buy it now while the promotion is on. Really? No, not really because you can get that discount off of the sticker price every day of the year. All they are doing is putting a ridiculously inflated price on display and then dropping the price to a point where they still at least double their money. And that is the way the mattress industry has been operating since mattresses were filled with corn silk.
But it’s different here at The Natural Mattress Store. We have never had a “sale”. Welcome to factory direct pricing. Since we are the manufacturer as well as the retailer there is no middleman markup built into our pricing. Our Eco-Cloud organic mattresses are only sold in our stores. We start at the bottom and we stay there. We give our customers a good value for their money instead of the illusion of a “deal”.